Short citation reintroducing an online source already cited in full (not shown here) Shorter citation continuing to refer only to Beloved Short citation indicating which of the two Morrison sources the information is from Short citation indicating that the information comes from two sources already cited in full (a short er citation, which leaves out the title(s), would be ambiguous and therefore insufficient) Short citation reintroducing Song of Solomon, a source already cited in fullĢ1 Morrison, Song of Solomon, 240 Beloved, 32.
Short citation reintroducing Beloved, a source already cited in full Shorter citation indicating continued use of Song of Solomon Shorter citation indicating continued use of Belovedġ4 Toni Morrison, Song of Solomon (New York: Vintage, 2004), 45. 4 (April 1999).Ģ Roberta Chen and David Lopez, Color Me Hungry: How to Decorate Your Restaurant to Increase Profit and Patronage (New York: Routledge, 2009), 3.Ĥ Jackson, “Color’s Effect on Restaurant Patrons,” 18 and Chen and Lopez, Color Me Hungry, 74–76.ġ1 Toni Morrison, Beloved (New York: Vintage, 2004), 3. * Note: no page number is necessary in footnote 1 because the sentence describes the source’s general argument rather than data or analysis from a specific location in the source.ġ Shawna Jackson, “Color’s Effect on Restaurant Patrons,” Journal of Restaurant Marketing 13, no. 4 Accordingly, it is difficult to identify a popular restaurant chain that decorates with calmer hues. 2 The same stud y indicates that patrons felt relaxed in blue and purple environments, which causes them to “spend more time considering the menu options and eat at a slower pace.” 3 Although blue décor can give a restaurant a casual, laid-back feel, industry experts believe this color can negatively affect profit. According to a study by Roberta Chen and David Lopez, restaurant customers feel energized in red and yellow environments, which encourages them to order more food. 1 Consider popular fast-food restaurants, which often use red and yellow in their advertising and décor.
In a Journal of Restaurant Marketing article, restaurateur Shawna Jackson contends that a restaurant’s color scheme influences how hungry its patrons are. If you do not see the rule you need, consult the manual or website for your style.
0 kommentar(er)
